Qualitative and Quantitative processes to uncover imperative knowledge that enhances and supports business decisions.
As a part of a Graduate-level data analytics course at Georgetown University, Cecilia worked with a team of four Graduate students to conduct an original research project on U.S. Presidential Campaign Branding.
After formulating innovative research questions and hypotheses and evaluating existing literature related to the project, the team authored an original report by coding evidence, collecting data, and analyzing the results using the statistical software IBM SPSS Statistics. This academic report was published in the Spring 2016 edition of the Georgetown University peer-reviewed journal, gnovis, and is awaiting publication in other outlets.
Exploring Complex Technology
Through original research as well as the review of existing literature, Cecilia worked with a team of three Graduate students at Georgetown University to create maps and diagrams describing the technological algorithm and architecture of the WiFi Positioning System (WPS), as well as multiple user personas to better understand how and why users rely on WPS every day.
As the team “de-blackboxed” this technology, they explored WPS as a socio-technical system: explaining how it works at a technical level, describing how it shapes and has been shaped by social decisions, and defining how the technology affects the lives of its users.